Paul Duxbury

Do you find that there aren’t a lot of people visiting your blog? It’s a problem that a lot of people face given how many sites there are nowadays and it can be disheartening. Firstly don’t lose focus on your goal of creating a meaningful resource for your customers or clients. Make sure that you [...]

I was talking with someone earlier today who was almost in despair about Twitter!  They were seriously thinking of giving up on social media because they weren’t seeing the new business they had been led to expect. They were spending an immense amount of time on the various social media sites and achieving very little. [...]

I have talked about Social Media Marketing in a number of posts as a significant contributor to branding your small business. However, in this post I want to take a look at the basics of this form of marketing. How can you use social media sites as a part of your online marketing strategy? Let’s [...]

One of the questions I get asked most frequently about Twitter is “How do I get more followers?” I am always at pains to point out that it’s quality of follower rather than quantity of followers that is important. However, if you want to establish yourself or your business on Twitter then clearly you need [...]

You may have heard about Google+ which is Google’s own social media site. Being a Google site it’s integrated with their other sites/areas including Gmail and YouTube.  Whilst it’s still relatively new compared to Facebook and Twitter, being backed by Google means that in terms of branding your small business or even you personally it [...]