Paul Duxbury

One of the questions I get asked most frequently about Twitter is “How do I get more followers?” I am always at pains to point out that it’s quality of follower rather than quantity of followers that is important. However, if you want to establish yourself or your business on Twitter then clearly you need [...]

I have written previously about how important your small business blog is in terms of branding.  But one of the things that people frequently tell me is that they get stuck for ideas for their blog posts. It doesn’t matter how enthusiatic or experienced you are it can still be a challenge to keep coming [...]

This afternoon I was discussing how small businesses can be done a disservice if they are pressured into joining Twitter.  Just because Twitter works for the person encouraging the small business to join doesn’t mean that it will work for the business! Each business should make a decision to join Twitter or indeed any social [...]

The short answer to the question posed in the subject of this post is – Yes! But for the busy small business owner what are the benefits and why should you be blogging? I have talked in a number of posts about branding your business and a blog is a great way to keep on [...]

A little while ago I was asked to set out a system for building and maintaining a brand. I thought it might be useful to share the response I gave so that others could use the ideas. We all know that if it’s to be successful and credible then your personal or small business branding [...]