Paul Duxbury

LinkedIn offers many features that can help people in business achieve their goals of growing their sales. It’s one of the largest marketing tools that everyone in any niche should be using. Not using it is turning your back on access to millions of people. Where else can you get that kind of advertising for [...]

Your profile page on LinkedIn is like a door opening the way for others to find you and your business. You can use this connection to drive traffic back to your main business site. It’s a way to show people who you are (personal branding), what your products do (business branding) and how you can [...]

If you thought that LinkedIn was just for people looking for jobs and people looking to hire others, you would be wrong. If you’re an Internet marketer, ignoring the power of LinkedIn would mean you would be losing a huge opportunity to get more traffic to your site, reach a target audience and increase your [...]

One of the ways that people connect today is by using social media sites. But if you look at most social media sites, you’ll see that they’re not just for professionals or those who own a business or run a charity. This is where LinkedIn is different. Rather than being a site that focuses on [...]

Just like you can add content to your Twitter stream, you can also display the contents of your Twitter stream by adding widgets to your blog or website. But why would you want to do that? To bring more traffic to your Twitter account. There are plenty of people who might visit your website or [...]

If you run a company, a charity, sell a product or a service it would be very advantageous for you to establish and maintain a Twitter account. There are several reasons why it would be to your advantage to have a presence on Twitter. There are many people who visit Twitter every single day, in [...]

Lately you may have noticed that you are hearing Twitter this and Twitter that. Celebrities, marketer, companies and normal everyday people utilize Twitter and they are trying to pull you onto Twitter too. You may be thinking that it’s about time that you finally jumped on the bandwagon. Don’t worry, this will be pain free [...]

One of the things that I have been asked recently is to address some of the basics of How to Use Twitter. So the following series of articles are going to address that. Let’s first take a look at what exactly is Twitter? Twitter is a huge microblogging website where you can have thousands of [...]

A social media strategy is simply a plan to use social media the way that best suits the needs of your charity or organisation. Think about it! You wouldn’t simply pick any other approach to advertising hoping that it might work. No, you would plan where you were going to spend your money, time and [...]

The increasing number of Social networks offer a great opportunity for any Charity or organisation which is trying to promote itself without spending thousands on advertising campaigns. However, it is so easy to get it wrong if you don’t know what you are doing. So let’s take a look at how to do social advertising [...]