Paul Duxbury

A social media strategy is simply a plan to use social media the way that best suits the needs of your charity or organisation. Think about it! You wouldn’t simply pick any other approach to advertising hoping that it might work. No, you would plan where you were going to spend your money, time and [...]

The increasing number of Social networks offer a great opportunity for any Charity or organisation which is trying to promote itself without spending thousands on advertising campaigns. However, it is so easy to get it wrong if you don’t know what you are doing. So let’s take a look at how to do social advertising [...]

If you are an organisation or a charity then you will always be looking for different and innovative ways to reach your audience. Won’t you? Perhaps you’re considering an audio or video podcast. If so, you may not have realised that you can use your WordPress blog and a simple plug-in to make it happen. [...]

Twitter is another platform much like Facebook and MySpace for getting in touch with business associates and staying in touch with customers. If you use Twitter, then there are some research tools you will want to be aware of. What Is Twitter? Twitter is a messaging platform that lets you send short messages or 140 [...]