Paul Duxbury

I was talking with someone earlier today who was almost in despair about Twitter!  They were seriously thinking of giving up on social media because they weren’t seeing the new business they had been led to expect. They were spending an immense amount of time on the various social media sites and achieving very little. [...]

I have talked about Social Media Marketing in a number of posts as a significant contributor to branding your small business. However, in this post I want to take a look at the basics of this form of marketing. How can you use social media sites as a part of your online marketing strategy? Let’s [...]

I have always been a keen observer of people. It probably dates back to the days, more years ago than I care to recall, that I was trained in Body Language interpretation by one of the leading trainers. That interest in observing people has never left me. Nowadays we have the opportunity to observe people [...]

I have talked a lot about the importance of controlling and managing your personal or small business brand in recent posts. So can it ever be the right thing to do to outsource a key element of your branding activity to someone else? Let’s consider that back in January 2012, Facebook exceeded the 900 million [...]